Specialists who optimize apps and websites are playing an increasingly important role in digital marketing. Search engine optimization has existed for some time, but app store optimization is a relatively new field. The main goal of ASO and SEO is to attract the target audience. However, they use different approaches and methods.
Despite the similarity of some tasks, each profession has unique features and goals. Significant is the fact that app optimization has its nuances. A traditional SEO strategy cannot fully replace them.
In this context, many companies turn to the services of a Full-Service App Store Optimization Agency to get a comprehensive approach to promoting their apps. Understanding the key differences and similarities between ASO and SEO will help companies effectively solve the tasks of promoting both apps and websites.
You should be careful when choosing an agency. After all, you are entrusting a relatively large amount of essential tasks to such specialists. Netpeak Agency USA offers ASO services. This way, you can increase the profitability of your application and ensure sustainable, predictable growth. The company’s specialists cover all the requirements for your application.
What Does an ASO Specialist Do
An ASO specialist optimizes apps for app stores such as Google Play and Apple Store. The main goal of ASO is to improve the app’s visibility and position in these stores, which helps attract more users and increase the number of downloads.
You must understand that apps in stores face high competition. Success in the market depends on the quality of optimization. The work of an ASO specialist includes the following key tasks:
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analysis of keywords for searching apps;
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creation of attractive descriptions and titles;
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optimization of graphics and icons of the app;
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increasing ratings and user reviews;
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testing different versions of the app page;
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using analytical tools to evaluate efficiency;
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analysis of competitors in the relevant stores.
An ASO specialist must consider that the app’s technical characteristics and appearance play essential roles. Attractive screenshots and video previews can significantly increase the down-conversion.
Adapting approaches to each store in this area is essential. Google Play and Apple Store have different application requirements.
What Does an SEO Specialist Do
An SEO specialist improves websites’ visibility in search engines such as Google and others. They work to increase organic traffic by attracting users from the search page.
An SEO specialist solves many problems to increase a website’s position in search results. In addition to standard techniques, SEO requires considering many factors, including speed, link structure, and content quality.
SEO specialists analyze keywords and phrases, create unique, high-quality texts, and optimize meta tags and page structure. They also work with the website’s link profile, increasing its loading speed and improving mobile adaptability. In addition, they create and maintain a blog or content strategy.
An SEO specialist also analyzes user behavior on the website to increase its efficiency and improve conversion. The main focus here is on content and external links. This approach allows you to promote a website in search engines. Unlike ASO, SEO requires working with numerous technical aspects. This includes complex work with meta tags and internal links.
Key Differences Between ASO and SEO
Despite their similar methods, ASO and SEO differ in several key aspects. First, it is worth noting the goals of these two areas — they are significantly different. In the first case, all efforts are spent increasing app downloads, and in the second, attracting traffic to sites.
You can also see differences in the approach to keywords. ASO pays attention to app search and SEO — to site search queries. The success metrics are also different. ASO is focused on downloads and ratings, but SEO measures the effectiveness of positions in search results.
You can note different audiences. ASO is focused on mobile users and SEO — on PC and mobile users. An important aspect is the optimization of elements, if ASO — these are icons and screenshots, and in SEO — these are both visual and text elements on the pages of the Internet site.
The competition in these areas is also different: some compete with other apps and others with websites. In addition, the promotion channels are not the same because ASO is focused exclusively on app stores, and SEO is focused on search engines.
Common Traits of ASO and SEO
ASO and SEO focus on different channels. However, they have several common traits, which allows specialists in these fields to use similar approaches and methods. Many principles remain universal for both areas, including working with content and analyzing data.
Some of the common characteristics of ASO and SEO include:
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competitor analysis;
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working with keywords;
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increasing conversion;
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focus on user experience;
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using analytics to measure success;
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continuous testing and optimization;
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focus on long-term results.
Both areas require attention to detail and constant analysis of changes, whether in search results or app store results. Professionals in both fields strive to grow their audience by improving their visibility in search engines or apps.
Conclusion
ASO and SEO are essential tools for digital marketing, although they focus on different platforms. An ASO specialist promotes apps, while an SEO specialist improves websites’ visibility in search engines.
Both directions have similar methods. However, both require constant optimization and attention to change. This will help you maintain high positions and achieve your goals.
