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Home » Smart Tools & Strong Teams: A People-First Approach to AI in Sales
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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

staffBy staffJuly 10, 20251 Min Read
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AI isn’t replacing salespeople—it’s empowering them.

The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

In this insight-packed session, Matt Sunshine, CEO of The Center for Sales Strategy, will share actionable strategies for using AI to elevate your coaching culture, empower your front-line sellers, and improve conversion throughout the funnel.

Key Takeaways:

  • LEARN how to integrate AI into your coaching strategy to develop SDRs faster and at scale 🚀
  • EXPLORE the most effective AI tools for role play, objection handling, prospecting assistance, real-time feedback, and more—and how to get your team actually using them 🛠
  • UNDERSTAND why AI works best when it is paired with a proven sales framework 🏆

This session will make AI adoption practical, impactful, and exciting for your teams while remaining rooted in the people-first principles that drive long-term success. Register today to reserve your spot!

📆 August 20th, 2025 at 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST

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