Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover:
- What makes for a successful ABM strategy?
- What are the key elements and capabilities of ABM that can make a real difference?
- How is AI changing workflows and driving functionality?
This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
