The latest Zoho Canada Business Outlook Report by Zoho Corporation reveals a decline in business optimism among Canadian business leaders due to ongoing economic challenges.
Compared to 74.1% in the previous Q4 2023, the report shows 61.2% of respondents expressed optimism about the rest of 2024. It also shows that one in three business leaders view the economy as their biggest challenge, with more than half reporting a decrease in customer spending.
Conducted in April, the study surveyed 1,000 Canadian business leaders, from C-level executives to managers, to look into business performance, staffing trends, economic impacts, and technology usage.