A brand new Employee Turnover and Benefits Benchmarking study by Canadian HR Reporter, conducted over six months, surveyed around 650 Canadian employers and almost 3,000 employees across various industries, uncovering trends that may be a surprise to HR professionals.
Benefits are obviously a substantial consideration for companies, so aligning your benefits with the different generations will ensure that you get the maximum bang for your benefits buck – but what matters to each generation?
We found out that millennials are the only generation to value professional development above anything else. Gen Z, on the other hand, value flexible work options whereas baby boomers, unsurprisingly, prefer healthcare benefits and retirement planning. Gen X is the only generation to value autonomy (although this was their 5th most desired benefit).
