Engaged executive sponsorship is critical when it comes to employee listening programs.
That’s according to Rex Backes, the senior director of associate experience insights and engagement at TIAA (Teachers Insurance and Annuity Association of America).
TIAA’s employee experience program evolved from being part of talent management during a “pivotal shift” in 2022 when the company’s listening platform, approach and team were moved under the associate experience umbrella. This strategic partnership paved the way for a more holistic approach to understanding and addressing employee needs and was triggered by in TIAA’s commitment to listening to their associates, Backes said.
