The integration of artificial intelligence has become not just a trend but a necessity for staying competitive.

And while AI promises increased efficiency, productivity, and profitability, its implementation often triggers apprehension and resistance among employees, said Cecelia Herbert, principal behavioural psychologist at Qualtrics.

“People often fear losing their jobs due to AI, but the real threat lies in the disruption of professional identity,” she said. “It’s about how AI will reshape roles and impact the very essence of how individuals identify themselves within their careers.”

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