Like many industries, Nutrien is challenged by attracting and retaining employees.

But what’s unique about the agriculture industry is the fact that the retail group is dispersed into small communities that are often located far from major urban centres, says Cheryl Skiba, director of human resources, global retail operations, at Nutrien — the largest producer of potash and the third largest producer of nitrogen fertilizer in the world.

“A lot of the candidates want to be in or near a major center, for whatever reasons that they have. So, drawing them to the small, rural communities is a major challenge for us,” she says.

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