As the surge of generative artificial intelligence (GenAI) continues, many employees do not see the importance of adopting the new technology, according to a recent report.

Just 38 per cent of workers believe that technological change will impact their job over the next three years, reports PwC.

This is the case even though 50 per cent of employers see technological change as the top factor that will drive changes in the way they create, deliver and capture value in the next three years.

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